A copy of Ad 1000 with the homepage as the only change. Ad 1000 lands on the Christmas collection page. The homepage shows the whole range and the Christmas collection as a tile, which may suit a cold buyer who has not chosen a scent yet, or may add a click that loses them.
The landing page only: the Christmas collection page for Ad 1000, the homepage for Ad 1035. Image, copy, product set and audience are identical. The homepage version is a new post, so it starts without Ad 1000's reactions and comments.
1,700 link clicks on each version, or 28 days, whichever comes first. Not before.
Whether the homepage or the Christmas collection page is the better landing page for cold Christmas traffic, which decides where the rest of the Christmas ads point.
Each day's line is the whole test so far, so it settles as the numbers grow
Shows whether every version is getting its share
The count behind the cost per purchase
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Christmas collection page (current) | £2,372 | 1,645 | 1.20% | 45 | £52.70 | 2.74% | 1.67x |
| Homepage | £201 | 89 | 1.11% | 4 | £50.32 | 4.49% | 2.00x |
| Day | Christmas collection page (current) spend · clicks · purchases | Homepage spend · clicks · purchases |
|---|---|---|
| 17 Oct | £1,104 · 771 · 27 | £93.92 · 35 · 1 |
| 18 Oct | £1,250 · 867 · 18 | £106 · 51 · 3 |
| 19 Oct | £16.79 · 7 · 0 | £1.55 · 3 · 0 |
The last homepage test (Tomato Vine, September) never got enough clicks because Meta kept spending on the established ad. If the homepage version is being starved after a week we ring-fence it.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.