Ad 1000 is the top-spending ad on the account, and Ailis thinks the realistic Christmas-tree scent is what makes it work. Four new images each say that in a different way: a short review, the winning quote on a new Grand photo, a true-to-life review on an informal photo, and a not-fake review on a lifestyle photo.
The image and the review wording on it. Copy, link, audience, placements and budget are identical. Each version gets its own £50 a day so Meta cannot pick a favourite early.
£500 spent on each version, or 10 days, whichever comes first. Not before.
Whether the review framing or the photo style matters more when selling the scent, and which version earns its own budget in the Christmas ad set.
Each day's line is the whole test so far, so it settles as the numbers grow
Shows whether every version is getting its share
The count behind the cost per purchase
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Short review, Starter Pack | £90.47 | 37 | 1.18% | 1 | £90.47 | 2.70% | 1.30x |
| Winning quote, new Grand image | £94.85 | 49 | 1.08% | 0 | – | 0.00% | 0.00x |
| True-to-life review, informal photo | £93.01 | 34 | 0.89% | 5 | £18.60 | 14.71% | 3.31x |
| Not-fake review, lifestyle photo | £89.86 | 35 | 1.08% | 3 | £29.95 | 8.57% | 1.31x |
| Day | Short review, Starter Pack spend · clicks · purchases | Winning quote, new Grand image spend · clicks · purchases | True-to-life review, informal photo spend · clicks · purchases | Not-fake review, lifestyle photo spend · clicks · purchases |
|---|---|---|---|---|
| 17 Oct | £35.79 · 11 · 0 | £39.95 · 22 · 0 | £36.01 · 10 · 5 | £35.26 · 9 · 0 |
| 18 Oct | £53.76 · 24 · 1 | £53.59 · 26 · 0 | £56.13 · 24 · 0 | £53.65 · 26 · 3 |
| 19 Oct | £0.92 · 2 · 0 | £1.31 · 1 · 0 | £0.87 · 0 · 0 | £0.95 · 0 · 0 |
Runs in its own campaign so each version is forced to spend. There is no control version: the existing Ad 1000 post carries months of reactions and comments, which would give it an unfair edge, so the winners are compared to live Ad 1000 only as a rough guide.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.