Same question as the still-image test, asked in video. Three angles: Ailis telling the founder story, a scent-led product video, and a Starter Pack demo that opens with "Warning: smells like a real Christmas tree".
The video only. Copy, link, audience, placements and budget are identical, with £50 a day per version.
£500 spent on each version, or 10 days, whichever comes first. Not before.
Whether a person on camera, the product alone, or a hook that plays on the scent gets the cheapest new customer for the Christmas range.
Each day's line is the whole test so far, so it settles as the numbers grow
Shows whether every version is getting its share
The count behind the cost per purchase
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Founder story (44s) | £69.13 | 33 | 1.53% | 1 | £69.13 | 3.03% | 0.46x |
| Scent-led product video (24s) | £93.73 | 37 | 1.18% | 0 | – | 0.00% | 0.00x |
| Pine disinfectant opener, Starter Pack demo (32s) | £102 | 41 | 1.39% | 4 | £25.42 | 9.76% | 4.06x |
| Day | Founder story (44s) spend · clicks · purchases | Scent-led product video (24s) spend · clicks · purchases | Pine disinfectant opener, Starter Pack demo (32s) spend · clicks · purchases |
|---|---|---|---|
| 17 Oct | £30.48 · 11 · 1 | £48.30 · 14 · 0 | £27.93 · 7 · 0 |
| 18 Oct | £36.78 · 22 · 0 | £43.83 · 22 · 0 | £71.80 · 33 · 4 |
| 19 Oct | £1.87 · 0 · 0 | £1.60 · 1 · 0 | £1.96 · 1 · 0 |
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.