Same question as the Cook round, on Tomato Vine. Two of the five texts are the live controls (review first and two makers first); three are new (question, scene, short).
The opening structure of the primary text only. Same six videos, same link, same audience.
£150 spent on each version, or 28 days, whichever comes first. Not before.
Whether the Cook result repeats on a different product, which would make it a rule for Pott copy rather than a one-off.
Each day's line is the whole test so far, so it settles as the numbers grow
Shows whether every version is getting its share
The count behind the cost per purchase
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Question first | £0 | 0 | 0.00% | 0 | – | 0.00% | 0.00x |
| Review first | £175 | 88 | 0.98% | 9 | £19.49 | 10.23% | 4.28x |
| Scene first | £161 | 90 | 1.32% | 6 | £26.76 | 6.67% | 2.40x |
| Two makers first | £98.55 | 41 | 0.99% | 2 | £49.27 | 4.88% | 1.26x |
| Short copy | £54.19 | 15 | 0.54% | 2 | £27.10 | 13.33% | 3.39x |
| Day | Question first spend · clicks · purchases | Review first spend · clicks · purchases | Scene first spend · clicks · purchases | Two makers first spend · clicks · purchases | Short copy spend · clicks · purchases |
|---|---|---|---|---|---|
| 12 Oct | £0 · 0 · 0 | £13.45 · 6 · 0 | £9.71 · 7 · 0 | £5.37 · 1 · 0 | £6.81 · 2 · 1 |
| 13 Oct | £0 · 0 · 0 | £28.66 · 11 · 2 | £23.74 · 11 · 0 | £10.67 · 5 · 0 | £5.49 · 1 · 0 |
| 14 Oct | £0 · 0 · 0 | £20.39 · 8 · 0 | £12.74 · 5 · 1 | £12.55 · 6 · 0 | £5.48 · 1 · 0 |
| 15 Oct | £0 · 0 · 0 | £12.77 · 5 · 0 | £12.43 · 6 · 0 | £16.30 · 3 · 1 | £9.14 · 4 · 0 |
| 16 Oct | £0 · 0 · 0 | £28.07 · 15 · 0 | £13.06 · 13 · 1 | £11.43 · 3 · 0 | £5.00 · 2 · 1 |
| 17 Oct | £0 · 0 · 0 | £37.61 · 24 · 5 | £37.07 · 25 · 1 | £21.15 · 13 · 0 | £8.32 · 1 · 0 |
| 18 Oct | £0 · 0 · 0 | £34.19 · 19 · 2 | £49.80 · 23 · 3 | £20.90 · 10 · 1 | £13.25 · 4 · 0 |
| 19 Oct | £0 · 0 · 0 | £0.27 · 0 · 0 | £1.99 · 0 · 0 | £0.18 · 0 · 0 | £0.70 · 0 · 0 |
The 5 texts run as options inside 6 ads. Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet. Not served at all so far: Question first.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.