What we're testing
Pott Candles
23 October 2026
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Christmas Test 3: Starter Pack, which scent should lead

Too early to callAd creativeStarted 21 Oct
£483 spent across 4 versions in 2 days. Too early to call; verdict due around 4 Nov.
What we think

The Starter Pack is the main Christmas push. Using the same creator, format and caption (a gift they keep enjoying), the scent shown may decide whether people buy: Holly & Fir, the general Starter Packs, Icicle & Starlight, or Noël.

What is different between the versions

The scent in the creator video only. Same caption, headlines and link. £300 a day for the ad set.

When we call it

£300 spent on each version, or 14 days, whichever comes first. Not before.

Progress to a verdict
14% · due around 4 Nov
What this will tell us

Which scent leads the Starter Pack ads for the rest of the season, and whether the creator format works.

Over time

Cost per purchase, running total

Each day's line is the whole test so far, so it settles as the numbers grow

Holly & FirStarter Packs (range)Icicle & StarlightNoël

Spend per day

Shows whether every version is getting its share

Holly & FirStarter Packs (range)Icicle & StarlightNoël

Purchases, running total

The count behind the cost per purchase

Holly & FirStarter Packs (range)Icicle & StarlightNoël

Click-through rate, running total

The earliest signal: does the ad earn the click

Holly & FirStarter Packs (range)Icicle & StarlightNoël
Versions
VersionSpentLink clicksCTRPurchasesCost per purchasePurchases per clickROAS
Holly & Fir Ad 1062 £3.5710.83% 0–0.00%0.00x
Starter Packs (range) Ad 1063 £4632902.42% 5£92.521.72%0.87x
Icicle & Starlight Ad 1064 £15.19113.63% 0–0.00%0.00x
Noël Ad 1065 £1.3434.23% 0–0.00%0.00x
Read on: cost per purchase. Click-through rate is the early signal while purchase counts are small.
Day-by-day figures
DayHolly & Fir
spend · clicks · purchases		Starter Packs (range)
spend · clicks · purchases		Icicle & Starlight
spend · clicks · purchases		Noël
spend · clicks · purchases
21 Oct£3.44 · 1 · 0£234 · 139 · 4£13.95 · 8 · 0£1.28 · 3 · 0
22 Oct£0.13 · 0 · 0£229 · 151 · 1£1.24 · 3 · 0£0.06 · 0 · 0
23 Oct£0 · 0 · 0£0 · 0 · 0£0 · 0 · 0£0 · 0 · 0
Where it runs

4 ads in 1 campaign. Figures are each ad's total since the test started. Open an ad to see the copy it runs.

CampaignCS | Sales | Cold | New Customers | Christmas Creative Testing 2026
Ad setTest 3 Starter Pack Scent - Broad - Exclude Customers£300 a dayLive
Ad 1063Live
Starter Packs (range)
Video · Starter Pack · T3 SP 02 Gift They Keep Enjoying
£463 spend5 purchases£92.52 per purchase2.42% CTR
Copy
TextGive them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.
HeadlinesThe next scent is up to them
Handmade, and no two the same
A proper present
Linkpottcandles.com/collections/the-christmas-collection
Open in Ads Manager →
Ad 1064Live
Icicle & Starlight
Video · Icicle Starter Pack · T3 SP 02 Gift They Keep Enjoying
£15.19 spend0 purchases– per purchase3.63% CTR
Copy
TextGive them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.
HeadlinesThe next scent is up to them
Handmade, and no two the same
A proper present
Linkpottcandles.com/collections/the-christmas-collection
Open in Ads Manager →
Ad 1062Live
Holly & Fir
Video · Fir Starter Pack · T3 SP 02 Gift They Keep Enjoying
£3.57 spend0 purchases– per purchase0.83% CTR
Copy
TextGive them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.
HeadlinesThe next scent is up to them
Handmade, and no two the same
A proper present
Linkpottcandles.com/collections/the-christmas-collection
Open in Ads Manager →
Ad 1065Live
Noël
Video · Noel Starter Pack · T3 SP 02 Gift They Keep Enjoying
£1.34 spend0 purchases– per purchase4.23% CTR
Copy
TextGive them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.
HeadlinesThe next scent is up to them
Handmade, and no two the same
A proper present
Linkpottcandles.com/collections/the-christmas-collection
Open in Ads Manager →
Notes

All four Christmas tests run in one campaign (Christmas Creative Testing 2026), one ad set per test, same broad UK audience excluding past customers. Meta splits the budget between the ads inside each ad set, so an ad Meta will not spend on is a result too.

Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.

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