Pott Candles · What we're testing

Kova

Commerce

What we're testing

Pott Candles

24 October 2026

Every test on the Pott Candles ad account and where it stands. Each one has a verdict rule set before it starts, so "too early to call" means on track, not failing. Open a test for the hypothesis, the versions and how the numbers have moved day by day.

11 running0 waiting to start1 called

Test	Started	Progress to verdict	Status	Where it stands	Verdict due
Christmas Test 4: Icicle, craft vs customer proof vs lifestyleAd creative · 4 versionsIn CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026	21 Oct	21%	One version leading	Kiln opening, behind the scenes +45% on cost per purchase	4 Nov	Open →
Christmas Test 3: Starter Pack, which scent should leadAd creative · 4 versionsIn CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026	21 Oct	21%	Too early to call	18 purchases so far	4 Nov	Open →
Christmas Test 2: Fir, which message sells itAd creative · 4 versionsIn CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026	21 Oct	43%	Too early to call	28 purchases so far	29 Oct	Open →
Christmas Test 1: Fir, which kind of proof sells the "real Christmas tree" promiseAd creative · 4 versionsIn CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026	21 Oct	41%	Too early to call	20 purchases so far	29 Oct	Open →
Fir: which way of saying "smells like a real Christmas tree" sells best in a still imageAd creative · 4 versionsIn CS \| Sales \| Cold \| New Customers \| Fir A/B Test Statics Christmas 2026	17 Oct	70%	Too early to call	48 purchases so far	27 Oct	Open →
Fir: which video angle sells the Christmas tree scentAd creative · 3 versionsIn CS \| Sales \| Cold \| New Customers \| Fir A/B Test Videos Christmas 2026	17 Oct	70%	Too early to call	26 purchases so far	27 Oct	Open →
Does Ad 1000 convert better landing on the homepage than on the Christmas collection page?Landing page · 2 versionsIn CS \| Sales \| Cold & Warm \| Evergreen (old Tomato vine)	17 Oct	25%	Too early to call	126 purchases so far	14 Nov	Open →
Cook Candle: which opening line sells a kitchen candleAd copy · writing structure · 5 versionsIn CS \| Sales \| Cold & Warm \| Cook Candles	12 Oct	43%	Too early to call	31 purchases so far	9 Nov	Open →
Tomato Vine: which opening line sells the scentAd copy · writing structure · 5 versionsIn CS \| Sales \| Cold & Warm \| Evergreen (old Tomato vine)	12 Oct	43%	Too early to call	33 purchases so far	9 Nov	Open →
Christmas range: which opening line sells the new scentsAd copy · writing structure · 5 versionsIn CS \| Sales \| Cold & Warm \| Evergreen (old Tomato vine)	7 Oct	100%	Ready to call	No single winner, Set-up and twist edges it draft verdict	9 Oct	Open →
Gifting: which stage of the buyer's journey the copy should speak toAd copy · funnel stage · 5 versionsIn CS \| Sales \| Cold & Warm \| Gifting Christmas 2026	7 Oct	100%	Clear winner, ready to call	Comparing options won draft verdict	14 Oct	Open →

What we've learned

Tomato Vine UGC: homepage vs the Tomato collection page Stopped, inconclusive

Inconclusive. Stopped after nine days. A landing page test inside a shared ad set does not get enough traffic to read. The new version needs its own budget, or a test on an ad that is still rising rather than one at the end of its season.

NEXTRetesting the homepage on Ad 1000 (above), the current top ad, with a plan to ring-fence the homepage version if it is starved.

13 Sept to 22 Sept · Tomato Vine · documented in our test history · Open →

Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.