Every test on the Pott Candles ad account and where it stands. Each one has a verdict rule set before it starts, so "too early to call" means on track, not failing. Open a test for the hypothesis, the versions and how the numbers have moved day by day.
| Test | Started | Progress to verdict | Status | Where it stands | Verdict due | |
|---|---|---|---|---|---|---|
| Fir: which way of saying "smells like a real Christmas tree" sells best in a still imageAd creative · 4 versions | 17 Oct | 40% | Too early to call | 27 Oct | Open → | |
| Fir: which video angle sells the Christmas tree scentAd creative · 3 versions | 17 Oct | 40% | Too early to call | 27 Oct | Open → | |
| Does Ad 1000 convert better landing on the homepage than on the Christmas collection page?Landing page · 2 versions | 17 Oct | 14% | Too early to call | 14 Nov | Open → | |
| Cook Candle: which opening line sells a kitchen candleAd copy · writing structure · 5 versions | 12 Oct | 32% | Too early to call | 9 Nov | Open → | |
| Tomato Vine: which opening line sells the scentAd copy · writing structure · 5 versions | 12 Oct | 32% | Too early to call | 9 Nov | Open → | |
| Christmas range: which opening line sells the new scentsAd copy · writing structure · 5 versions | 7 Oct | 100% | Ready to call | No single winner, Set-up and twist edges it | 9 Oct | Open → |
| Gifting: which stage of the buyer's journey the copy should speak toAd copy · funnel stage · 5 versions | 7 Oct | 100% | Ready to call | Comparing options won | 14 Oct | Open → |
Inconclusive. Stopped after nine days. A landing page test inside a shared ad set does not get enough traffic to read. The new version needs its own budget, or a test on an ad that is still rising rather than one at the end of its season.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.